Lazar Sakan is the owner of the most awarded advertising agency in the region, New Moment.

Growing up with his father Dragan Sakan, a pioneer of the industry in this area and surrounded by many creative people, his path was logical.

By gaining rich experience while working on large and numerous projects and winning the highest awards, including 10 Cannes Lions, today he will say that he is the "youngest veteran" of the advertising scene in the region. New Moment employs over 250 people in nine countries.