BUTOOL RIZVI

Butool Rizvi is a new entrant to the Central Asia marketing and business landscape, but not new to the field by any means. With over 15 years of experience across Unilever and The Coca-Cola Company shaping global brands such as Omo, Knorr, Algida/Wall’s, and most recently Coca-Cola Trademark into local relevance and relatability, she has carved a reputation for herself guided by her ‘Logic x Magic’ approach to bold brand building.

She holds the firm belief that creativity, when built out of long-term commitment to deep cultural and ethnographic insights, can not only be a powerful multiplier for business but also create a powerful protective shield around brands, helping them last for longer.

Some of her most recognized work has been built on this very belief, such as ‘Coca-Cola Made By’ from Turkey, which was awarded last year as The Coca-Cola Company’s best global campaign for 2025 and scaled in over 10 countries world over, and ‘Surf Excel Dirt is Good in Ramadan’ from Pakistan, a persistent platform that has won countless effectiveness and sustained success awards.