Ali Rez is the most awarded creative leader in the Middle East. He has been named Creative Person of the Year four times by Campaign magazine. Over a 20-year career spanning four continents, he has won more than 1,000 international awards, including Grand Prix honors at all major competitions such as Cannes Lions, Clio, One Show, Loeries, Effies, and LIA. He currently leads the creative output of the IMPACT BBDO Group across the Middle East, North Africa, and Pakistan. Under his leadership, IMPACT BBDO was named the second-best agency in the world according to the WARC report. Between 2022 and 2025, the agency received 40 Agency of the Year titles.