President of Creative EMEA and CCO of Dentsu Creative Italy, Riccardo Fregoso has over 14 years of experience as a creative in some of the most prestigious international agencies, including BETC, TBWA Group, Ogilvy Paris, McCann Paris, and Publicis Italy/Le Pub.

Among his most awarded projects are "Bordeaux 2050," a futuristic wine promoting a more sustainable approach to agriculture, "Street Vet," an innovative billboard that analyzes dog urine to detect nutritional problems, and "Playlist Timer," the first pasta timer on Spotify.

Riccardo has been a jury member at numerous international award shows, including Cannes Lions, Dubai Lynx, Eurobest, and the New York Festival. He has won over 200 international awards, including 29 Cannes Lions, ten D&AD Pencils, and two Eurobest Grand Prix awards.