Kremena Yordanova is a highly experienced marketing strategist and fractional Chief Marketing Officer (CMO) based in Amsterdam, with over 17 years of branding and marketing expertise for Fortune 500 companies and purpose-driven organizations. Throughout her career, she has demonstrated an exceptional ability to design and implement strategies that elevate brand presence and align with sustainable and ethical goals. She is known for her work with iconic brands such as Reebok and Adidas, where she has contributed to building compelling brand narratives and fostering deep connections with diverse audiences worldwide. With a strong focus on empowering impact-driven businesses, Kremena is dedicated to helping companies scale in ways that emphasize purpose and positive impact. Her approach combines data-driven insights with creative innovation, enabling organizations to achieve both financial growth and meaningful societal contributions. Beyond her professional work, Kremena is currently authoring her first book, which delves into the intersection of career success and conscious leadership.