Igor realized what he wanted to do only after graduating from the Faculty of Mechanical Engineering and Naval Architecture, when he started working as a junior copywriter in an advertising agency.

Today, he is a regular jury member at local and international advertising festivals, a speaker at domestic and international conferences, and a lecturer at the Algebra University in Zagreb.

With his team, he has won all the most relevant global industry awards, from Epica, LIA, Clio, Eurobest, Golden Drum, Euro Effie... and even Croatia’s first Cannes Lion.

After nearly 20 years as Chief Creative Director, Igor has spent the last year working as the Director and Creative Director of the agency HEARTH, which exclusively focuses on socially responsible projects and campaigns.