Haris E. Bilalović is a prominent voice and face in the media landscape of Bosnia and Herzegovina, known for his versatile contributions across radio, television, and digital platforms. His career began with programs for children and young audiences, marking the start of his continuous evolution in the multimedia ecosystem. Over the past two decades, he has excelled in a variety of roles as a presenter, anchor, reporter, and editor, with his work recognized across Bosnia and Herzegovina, the region, and internationally.A trained psychologist Haris combines a deep understanding of human behavior with a dynamic presence in media. Guided by his strong work ethic and his personal motto, “I moderate, therefore I am!”, he brings an insightful, engaging approach to every event he leads. Embracing new challenges with enthusiasm, Haris seamlessly accepted the role of moderator for last year’s conference, and at the upcoming 12th Branding Conference, he’s set to take the audience—and himself—on a journey of radical imagination.