Name and surname: Dan Pankraz
Company: Leo Burnett Sydney
Position: Strategic Innovations Director
Years of branding, design and advertising experience: 17 years
Dan is the Strategic Innovations Director at Leo Burnett Sydney, the world’s 9th ranked creative agency. He leads brand innovation and experience design thinking across the portfolio of Leo Burnett clients.
Dan is an expert at helping youth brands create brand heat and shape popular culture having recently led digital innovation, social & content for Nike Europe.
Dan has over 17 years experience across New York, Sydney and most recently London at some of the world’s best creative agencies including; AKQA London, BBH New York, iris APAC and Naked.
Dan has won over 50 global awards across D&AD, Cannes, Effies, APAC Effies, One Show, Spikes, Clio, APG Award shows working with brands like Nike, Jordan, Google, YouTube, adidas, All Blacks, MINI, Lynx/Axe, Smirnoff and Samsung.
Dan is passionate about understanding how brands can partner with (not advertise to) Gen Y and Gen Z, having spend hundreds of hours observing their behavior on and offline.
My super power is: Speed reading
If I could be any brand, I would be: Red Bull
My biggest fear is: Getting caught in a lift
My life philosophy is: “For me life is continuously being hungry. The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer. ” – Arnold Schwarzenegger
You are heading to the jungle, what will you bring: My family