NEWS

An opportunity at the Branding Conference that you should not miss!

Edward Bernays College of Communication Management, as a proud partner of Branding Conference that will be held in Sarajevo on June 2, invites students to join the conference and win a one-year scholarship at Bernays.

Daniel Pankraz: Brands have gone cold and there are less and less brands that are genuinely cool

My biggest piece of advice to any marketer, is take off the suit and put on a back pack and go and hang out at the mall, the skate park or wherever it is young people hang out in your market.

Bosnia and Herzegovina Is Calling For Roar Talent

7th Branding conference, official Cannes Lions partner in Bosnia and Herzegovina, announced the first ever edition of Young Lions competition.

PARTNERS

 

MEDIA PARTNERS

ORGANIZED BY

Speakers

Daniel Pankraz
Company: Leo Burnett Sydney
Position: Strategic Innovations Director
Years of Experience: 17 years
Konstantin Kostadinov
Company: Viber Media
Position: Sales Manager, CEE
Years of Experience: 5+ years
Zarena Kancheva
Company: Viber Media
Position: Marketing Manager, CEE
Years of Experience: 12 years
Erna Saljević
Company: Via Media
Position: Digital Marketing Executive
Years of Experience: 7 years
Moderator
Damir Ciglar
Company: Imago Ogilvy
Position: Founder and CEO
Years of Experience: 25 years
Paul Coleman
Company: OMD EMEA
Position: Chief Collaboration Officer, EMEA
Years of Experience: 25+ years

Schedule

08:00 – 08:55

Registration of Participants

09:00 – 09:10

Welcome to the Jungle

09:10 – 09:55

Optimisation Nirvana

Paul Coleman

Chief Collaboration Officer / OMD EMEA

The Adriatic region is buzzing with excitement about the emerging optimisation opportunity. But, what are the dangers? And is there a bigger story beyond the buzz?

Paul Coleman has 25 years of experience in design, branding and advertising. He is Chief Collaboration Officer, EMEA for OMD. For the past eleven years, his agency was declared as the best Global media agency.

10:00 – 10:45

Viber (R)Evolution

Konstantin Kostadinov

Sales Manager / CEE Viber Media

Zarena Kancheva

Marketing and PR Manager / CEE Viber Media

What are the rules and trends in the dynamic world of communication, or Viber (r) evolution? Learn how users respond to Viber Trends and their benefits for the brands.

10:45 – 11:10

Coffee time

11:15 – 12:30

Who is the King of the Jungle?

Panel Discussion


Julijan Komšić

CEO / IPSOS

Edin Ibrahimović

Executive Director for Business Operations / Bingo

Haris Kadenić

Head of Marketing / Lactalis BH

MODERATOR

Ivana Galić Baksa

Director of PR Marketing and Corporate Communications / Nova TV

12:35 – 14:00

Bring out the meat!

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12:40 – 13:20

BERNAYS WANTS YOU AND YOUR IDEAS!

An opportunity not to be missed

Take action and grab the opportunity not to be missed! You have an idea of how to present your brand, but you never told it to anyone? We are here to listen to you! Do not let your ideas stay in the drawer! Join us, tell your story and get a Bernays schollarship!

Proud Partner of the conference, Edward Bernays College of Communication Management invites students to join the student contest which is a part of the conference and earn a one-year tuition for graduate studies at Bernays, the largest communications studio in the region, which is the first in Croatia and Southeast Europe to conduct a comprehensive, specialized education in the field of Communication Management and Public Relations. Everything we want is YOU and YOUR IDEAS!

14:00 – 14:30

The jungle is safer with friends! Networking

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Zlatan Tuce

HR Manager Balkans / ROCHE Ltd

How are jungle friendships made? Do you know their real value? Find answers to these questions in an interactive lecture by Zlatan Tuce, HR Manager, with many years of experience in personal branding and career development.

14:35 – 15:20

The Subconscious is Purchasing, We’re Just Pushing the Stroller

Dalibor Šumiga

CEO / Promosapiens

Why aren’t all of our campaigns equally successful? This question is certainly asked by every marketing expert and brand manager in the world. We will try to find out the answers in a lecture that will show you how our brains and our daily environment affect patterns in our behavior. Through practical examples of behavioral marketing and consumer psychology, you will find out what the key ingredients of successful communication with your customers are and why it's important to be constantly present in the subconscious of customers. Dalibor Šumiga is the official ambassador of the Google Growth Engine program for the Adria region, founder and agency director of Promosapiens - the first Croatian agency for behavioral marketing.

15:25 – 16:10

Creating Brand Heat

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Daniel Pankraz

Strategic Innovations Director / Leo Burnett Sydney

Millienials hate most of your marketing and think of it as marketing pollution. Brands have gone cold and there are less and less brands that are genuinely cool. It’s a harsh reality, but absolutely true, marketers just don’t want to admit it. The rules have changed, Millenials and Gen Z’ers are after a different type of experience from brands a more immediate, inclusive, immersive, inspirational and intimate connection. Forget the 4P’s, these 5I’s are the new engagement principles that create brand heat. Learn how the world’s best brands like Nike, airbnb, Netflix are disrupting the way they build their brands to create more magnetic and engaging relationships with young people.

16:15 – 17:30

Anyone Still Listening to the Parrot?

Panel Discussion

Brand communication authenticity in a saturated market is more important than ever. Instead of placing a beautiful facade on your brand to please everyone, your story should reveal its uniqueness, which matches the target group. Brands that imitate competitors and follow standards will need to improve and develop well-designed strategies. Competition is getting stiffer and the market is becoming increasingly demanding. The panel discussion will place focus on the story of brands that have recognized how to stand out from the competition while adapting to their target groups, as well as their attitudes, culture and communication. We can simply say that they are "the chameleons of the new age".


Marko Novaković

Senior Copywriter / New Ideas New Moments

Veljko Golubović

Regional Creative Director / FCB Afirma

Andrea Mišura Žuvela

Brand manager / Heineken

Damir Ciglar

The chairman and co-founder / IMAGO Ogilvy

17:35 - 18:00

Young Lions

Awards ceremony

Completely separated from their senior directors and clients, the competition teams are made up of two young professionals up to 30 years of age who have the opportunity to prove themselves on the national and world level as part of the Young Lions competition, presenting Bosnia and Herzegovina at the Young Lions World Cannes Film Festival, where they will compete with colleagues from around the world.


MODERATOR

Erna Saljević

Digital Marketing Executive / Via Media